Empowering Camps to Recruit, Grow & Shine
McCaplan helps summer camps camps attract counselors and campers, expand their reach, and build trust with parents and staff.

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Nonprofits & Camps
Whether it's serving on a nonprofit board, conducting DEI program evaluation and training or helping organizations with their strategy and marketing plans, we have a LOT of experience helping nonprofits grow. This work fuels our soul! Specifically, Jewish summer camps, temples and organizations, disease nonprofits and K-12 schools.
Wineries
Wineries rely on year-round visitors to their tasting rooms to boost direct sales and grow club memberships. That's where McCaplan steps in. We develop a tailored marketing strategy aligned with their objectives, enhance brand awareness, attract traffic to their website and storefront, and assist in establishing a steady revenue.
Health & Wellness
We're passionate about helping our clients improve the lives of their patients and customers with products and services to improve their health and wellbeing. We build membership programs, automate appointment and follow-up communications, drive awareness of service offerings, sell products and online courses - you name it!
