Case Studies

 

See how we've helped others like you

Image by Ozkan Guner

HEALTHCARE

Challenge:

Create a members only online clinic

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WINERY

Challenge:

Create a consistent revenue stream year round

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WINERY

Challenge:

Grow club member engagement and revenue

Image by Parshva Shah

DIGITAL MEDIA

Challenge:

Build a new brand and unite disparate products

Solution:

Pivoted insurance-based healthcare office to members-only online program. Launched new patient management/ CRM tool. Built program levels and corresponding automated and monthly communications from scratch, revamped website and manage social media paid and organic strategy.

Solution:

Generated 60% growth in e-commerce revenue in for winery new to the D2C space in the first three months. Increased the spend of wine club members by 14%, and expanded awareness of the winery with a 330% increase in new organic website traffic.

Solution:

Grew the average wine order value (AOV) per club member by over 60% with digital marketing, drove over 80% more ecommerce revenue and generated 154% new organic traffic to their website YoY.

Solution:

Developed buyer personas, go-to-market processes and strategies and new sales training programs to launch a new digital marketing services brand for the largest newspaper company in the US. Helped achieve flat 'growth' in a declining industry and $1 billion business.

Image by Tyler Nix

CPG Manufacturer

Challenge:

Improve business reputation

Image by Drastic Graphics

SOFTWARE

Challenge

Build E2E trackable

sales funnel

Image by Will Truettner

SOFTWARE

Challenge:

Increase software

conversion

rate

Image by Bruno Kelzer

ECOMMERCE & RETAIL

Challenge:

Optimize 

website for organic search

Solution:

Created cause marketing campaigns to turnaround the poor reputation of a CPG company. Garnered positive industry and mainstream press, high social media engagement and increased ecommerce revenue.

Solution:

Created cross-functional workstream in mid-sized software company breaking down barriers, audited marketing touchpoints and built blueprint for technical sales funnel implementation.

Solution:

Built strategic global plan to drive higher conversion rates for IT security software sold with PCs. Launched multi-million dollar ad campaign that drove 30% increase in awareness. Optimized product user interface (UI), in-product messaging, and sales training to improve conversion by 114%.

Solution:

Audited site and industry to determine best strategy to optimize new website for a national CPG e-commerce and retail store chain. Created front- and back-end content for SEO across site and storefront, driving incremental traffic.

 

"It won't take long to see why everyone adores Shannon. She will breathe life into any organization. But what is often overshadowed is her astute business savvy and knowledge. Shannon is very adept at recognizing business opportunities and creatively crafting them into strategic and revenue driving gains towards the bottom line. She is a holistic business professional who gets it. Her ability to also navigate new and challenging environments is what separates her from the crowd. You will want her on your team. I highly recommend Shannon."

David Arita, Symantec

 

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