Case Studies

 

See how we've helped others like you

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WINERY

Challenge:

Create a consistent revenue stream year round

Image by Tyler Nix

CPG

Challenge:

Improve business reputation

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WINERY

Challenge:

Grow club member engagement and revenue

Image by Drastic Graphics

SOFTWARE

Challenge: 

Build E2E trackable

sales funnel

Solution:

Generated 60% growth in e-commerce revenue in for winery new to the D2C space in the first three months. Increased the spend of wine club members by 14%, and expanded awareness of the winery with a 330% increase in new organic website traffic.

Solution:

Created cause marketing campaigns to turnaround the poor reputation of a CPG company. Partnered with healthcare organizations and media publishers to distribute free product and COVID19 PPE. Garnered positive industry and mainstream press, highsocial media engagement and increased ecommerce revenue.

Solution:

Grew the average wine order value (AOV) per club member by over 60% with digital marketing, drove over 80% more ecommerce revenue and generated 154% new organic traffic to their website YoY.

Solution:

Created cross-functional workstream in mid-sized software company breaking down barriers, audited marketing touchpoints and built blueprint for technical sales funnel implementation.

Image by Parshva Shah

DIGITAL MEDIA

Challenge:

Build a new brand and unite disparate products

Image by Will Truettner

SOFTWARE

Challenge:

Increase software

conversion

rate

Solution:

Developed buyer personas, go-to-market processes and strategies and new sales training programs to launch a new digital marketing services brand for the largest newspaper company in the US. Helped achieve flat 'growth' in a declining industry and $1 billion business.

Solution:

Built strategic global plan to drive higher conversion rates for IT security software sold with PCs. Launched multi-million dollar ad campaign that drove 30% increase in awareness. Optimized product user interface (UI), in-product messaging, and sales training to improve conversion by 114%.

 

"It won't take long to see why everyone adores Shannon. She will breathe life into any organization. But what is often overshadowed is her astute business savvy and knowledge. Shannon is very adept at recognizing business opportunities and creatively crafting them into strategic and revenue driving gains towards the bottom line. She is a holistic business professional who gets it. Her ability to also navigate new and challenging environments is what separates her from the crowd. You will want her on your team. I highly recommend Shannon."

David Arita, Symantec

 

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