About Us


Your Partners in Growth

Our Approach

McCaplan Consulting Group was created to give small and mid-size businesses (SMB) the same advantages to grow as high-tech companies, who typically have more sophisticated, and better resourced marketing teams.

Working in high-tech for over two decades has enabled CEO and Founder Shannon McCarty-Caplan to stay on top of cutting edge marketing strategies and techniques. But she witnessed how SMB organizations lacked the time and resources to understand and apply these insights, especially while managing their day-to-day responsibilities. 

McCaplan customers have been able to leverage these high-tech best practices and meet their business goals, knowing what marketing works to grow while under the strategic guidance of McCaplan experts.  Schedule your free thirty-minute consultation to learn how your business can become more competitive and grow using our best practices and marketing strategies.


Strategic Marketing Planning

Trusted experts at your service

We have built a best-of-breed team to provide top-notch service to our Clients including:

  • Product marketing & positioning

  • Research & analysis

  • Graphic design & video production

  • Content creation

  • Email automation

  • PPC advertising

  • SEO

  • Remarketing

  • Virtual events

  • eCommerce management

  • Public relations

Shannon McCarty-Caplan (she/her)

CEO & Founder, Strategic Marketing Partner

Shannon is a builder - of strategic plans, growth strategies, processes, frameworks, and most importantly - relationships.  She built her marketing foundation at Symantec and VMware before moving into leadership roles at Trend Micro and LOCALiQ, Part of the USA Today Network owned by Gannett.

Her passion for helping businesses grow started in middle school while helping her father with the family's small business and has continued into her 20-year tenure in high-tech marketing.  Shannon is a known problem solver who dives into any challenge with a smile on her face. She loves nerding out on data to drive her decision making. Her adaptability in times of change puts others at ease and helps teams thrive during transformation. 

Shannon has a BA in Journalism from the University of Arizona, is Certified in Pragmatic Product Marketing, Media Relations and is a trained Public Speaker.  She lives in the San Fernando Valley of Los Angeles and spends her free time with her family and volunteering with non-profits.


David McCarty-Caplan, PhD, MA (he/him)

Research Partner

Dr. David McCarty-Caplan specializes in quantitative research, program evaluation and organizational analysis. He thrives when he can help drive organizational and policy change with complex research studies.  His research analyses outside of academia have shown the correlation between businesses spending more money on digital marketing having higher revenues than those that spend less.

David received his Ph.D. in Social Work from the University of Illinois, Chicago and his M.A. in Social Service Administration from the University of Chicago.  He currently sits on the faculty of California State University, Northridge as an Assistant Professor of Social Work.  David lives in the San Fernando Valley of Los Angeles where he enjoys native landscaping and vegetable gardening with his family.


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