Empowering Camps to Recruit, Grow & Shine
McCaplan helps summer camps camps attract counselors and campers, expand their reach, and build trust with parents and staff.
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Grow & Nurture
Build stronger relationships with your camp families and staff while keeping your current community engaged. This includes tailored SEO strategies to ensure families find your camp easily online, engaging social media content to connect with your audience, and email campaigns that keep campers, counselors, and parents in the loop.
Attract & Convert
Bring in enthusiastic counselors and campers with strategies designed to amplify your reach. This includes enhanced SEO, hyper-targeted digital advertising to target the right audiences and an AI chatbot to help answer inquiries and convert interest into action—all while saving you time.
Optimize & Secure
Give your camp’s website the boost it deserves with a focus on performance, security, and accessibility. We’ll ensure your site is fast, secure, and ADA-compliant, creating a seamless experience that builds trust with parents and staff while showcasing the heart of your camp.
Camp Challenges
One-third of Campers and more than a quarter of Camper Staff won't return next summer. How will you maintain stability and drive retention at your Camp?
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Recruit Staff
"How can we have enough staff to provide a high adult:child ratio, maintain or grow program offerings and support camp enrollment growth?"
Retain Staff
"Are we creating career growth opportunities and sense of belonging for our seasonal staff to want to return each summer?"
Build Staff Pipeline
"Recruiting staff takes up a lot of resources. How can we build a consistent pipeline of prospective staff to reduce the workload on full-time staff?"
Recruit Campers
Retain Campers
"How can we reach new families and show them what our camp has to offer while competing against other camps?"
"How can we build a culture of belonging and confidence with the families to encourage campers to return each summer or come back as counselors?"
Nurture Camp Family Relationships
"Parents want to know what their kids are up to throughout the summer, plus they want to plan several months ahead for the following summer. How can we stay on top of the communication needs of the families?"
7 Essential Marketing Strategies for Jewish Summer Camps to Maximize Enrollment
Camp Case Studies
McCaplan has worked with summer camps across the country for several years, supporting recruitment and growth initiatives, diversity, equity and inclusion training and coaching, program evaluation and more. Here are just a few examples:
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Generate Camper Registrations
Goals:
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Reach diverse families of high school and middle school kids in NYC.
Role:
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Optimized the website camp signup page for sign ups.
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Engaged and converted website visitors into campers.
Outcome:
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Camper recruitment targets achieved on time.
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Many campers returned as staff the following year.
Marketing Solutions:
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Website Development
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Video Development
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Social Ads with Video
2
Create POC Camp Counselor Placement Agency
Goal:
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Help dismantle structures of inequality in camping by placing black, indigenous and people of color (BIPOC) as staff in summer camps throughout the US.
Role:
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Provided marketing and DEI consultation to camp industry leader to build project proposal.
Outcome:
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Project was sold/adopted by a chain of camps in the Northeast.
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Client was hired to turn it into a program and run it for the camps.
Marketing Solutions:
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Marketing strategy consultation
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DEI strategy consultation
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Third party research gathering
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Presentation Design
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Recruit Diverse Camp Counselors
Goals:
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Reflect the DEI values of the organization within the website.
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Make it easier for prospective BIPOC staff to consider and apply for open positions.
Role:
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Advised and supported in-house marketing team which lacked website and messaging expertise.
Outcome:
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Effective and optimized website created to convert visitors into staff applicants.
Marketing Solutions:
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Messaging & Website Audit
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Messaging Development
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Website Development
Get Support for Your Camp Today
Find out if your camp is a good fit for what we have to offer. Schedule a 30-min consultation with one of our strategists today! (Get in touch to see if you qualify for complimentary McCaplan Marketing consulting or DEI training, courtesy of the Foundation for Jewish Camp.)