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Winery Case Study

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Norahs Vineyard 2019 - 08.jpg

Winery Boosts Club Member Revenue & Online Sales During Downturn


The owners at this Michigan winery wanted to grow their club membership sales and drive more revenue through their new ecommerce platform, especially outside of the busy season.

With the help and strategic guidance of McCaplan Consulting Group, this winery has significantly grown their average order value (AOV) per club member, generated significant new organic traffic to their website and expanded awareness of the winery. 

Winery 2: Project

Results After 3 Months with McCaplan

McCaplan builds this winery's high-performance digital marketing strategy, creates their high-converting promotional email & SMS texting campaigns, and optimizes the website to better turn visitors into customers.


Increase in average order value (AOV) per club member


Growth in online


Increase in new users from organic search YoY

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