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Winery Case Study

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Winery Grows New Revenue Stream During Pandemic Closures & Slow Season


Like many wineries, this Midwestern winery experienced huge growth during the early pandemic. But the owners wanted to create a consistent direct-to-consumer revenue stream outside of the busy season with their new ecommerce platform by growing their members sales in between club shipments, reaching new customers, and driving more online sales.

Since working with McCaplan Consulting Group, this winery has experienced significant e-commerce growth, increased club member spend/AOV, and expanded awareness of the winery, truly maximizing the investment of their new ecommerce platform. 

They appreciate working with McCaplan and their collaborative approach to their marketing strategy they experience through having a team of experts behind them.

Winery 1: Project

Results After 3 Months with McCaplan

McCaplan builds this winery's high-performance digital marketing strategy, creates their high-converting promotional email & SMS texting campaigns, and optimizes the website to better turn visitors into customers.


Increase in average order value (AOV) per club member


Growth in online


Increase in new users from organic search YoY

Winery 1: Products

“I truly admire and respect (McCaplan's) expertise in the field.  (Shannon) is one badass, wicked smart and business savvy lady."

Winery Co-Owner

Winery 1: Quote

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