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"I want to grow my business, but how?"

Thriving is possible. Let us show you.

Home: Welcome

Are you stuck?

You've exhausted your ideas, budget and resources on getting more customers. 
You know there are opportunities to grow, but you aren't sure how to get there.
You have ideas of what you want, but lack resources or know-how to make them happen. 
You aren't confident your marketing efforts will drive revenue.

Home: About Me

What Are Your Goals?

We will help you meet them.

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Make Data-Driven Decisions

Use research to understand customers and opportunities.

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Create Possibilities

Develop a new brand, product or service backed by data.

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Go-to-Market

Bring life to brands, products and services and stand-out in a crowd.

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Get Discovered

Let customers looking for your products or services find you online.

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Reach New Customers

Expand into a new market or target new customers.

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Beat the Competition

Win the customer with key insights, strategies and your unique story.

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Generate Repeat Business

Keep your customers buying and recommending your business.

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Fix What's Broken

Identify what isn't working to grow your business and build new strategies.

Home: Clients
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Let us help you.

The McCaplan Consulting Group provides growth marketing solutions to smaller organizations, helping them thrive.

We specialize in getting our clients found online

by harnessing the power of digital marketing. 

Our successful track-record includes

marketing direct-to-consumer, business-to-business, and

in reseller and partnership channels.  

We service a wide variety of industries including wineries, healthcare clinics, software startups, mobile apps, wellness, camps, home services and non-profits.

Home: About Me

Strategic Marketing Services

Digital Marketing & Advertising

Google Shopping Ads, PPC, Remarketing, Social Ads and branded content

Email Marketing & Content Creation

Email automation, text campaigns, blogs, messaging and PR

Website Creation & Management

Architecture strategy, SEO, web development, web design and chatbot decision trees

eCommerce Marketing

Store optimization, site merchandising, website conversion optimization, and platform strategy

Product Marketing & Go-to-Market Strategy

Product development support, research, positioning, packaging, pricing and competitive analysis

Media Development

Graphic design, branding, video production, social media asset development and management

Home: Testimonials
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Patrick, LOCALiQ

Shannon is a great leader, challenging product strategy and positioning, understanding what is needed to make an offering successful (in positioning, pricing, delivery and more), pulling cross functional teams together to execute and the working with the teams post launch to learn and optimize...great strategic view and ability to get the work done.

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David, Symantec

It won't take long to see why everyone adores Shannon. She will breathe life into any organization. But what is often overshadowed is her astute business savvy and knowledge. Shannon is very adept at recognizing business opportunities and creatively crafting them into strategic and revenue driving gains towards the bottom line. She is a holistic business professional who gets it. Her ability to also navigate new and challenging environments is what separates her from the crowd. You will want her on your team. I highly recommend Shannon.

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Sandra, Trend Micro

Shannon is a creative marketer with big ideas and the energy to see them through. She's detail oriented while keeping an eye on the big picture, and can keep multiple balls in the air without letting one drop. Her positive attitude is infectious and results in great team work.

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Get a FREE 30 Min Consultation

Find out if your business is a good fit for what we have to offer. Schedule a free consultation with one of our strategists today!

818.280.9902‬

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